Fractional RevOps and HubSpot leadership for B2B teams
I’m Elliot Mist. For fifteen years I’ve built the lead routing, lifecycle architecture, and reporting that revenue teams actually run on, across B2B software, manufacturing, cybersecurity, logistics, and professional services. Now I do it fractionally, so you get a senior operator without adding headcount.
Book a 30 minute call
Selected outcomes
23%
average lead to appointment conversion on a first ever outbound program at a global manufacturer
6% to 27%
lead to opportunity conversion in twelve months at a B2B SaaS company
96%
growth in qualified marketable database in year one at a sports science SaaS startup
53
qualified appointments generated in the first six weeks of an outbound pilot
You don't have a HubSpot problem. You have a definitions problem.
Your reports disagree with each other
Two dashboards report different numbers for the same population, and nobody can say which one is right.
Leads sit because ownership is ambiguous
A form fills on a Friday night, routes to a group instead of a person, and sits untouched for days.
Nobody can define an MQL without starting an argument
Marketing counts a qualified lead one way, sales another, and every handoff turns into a negotiation.
How I help
Fractional RevOps
Embedded revenue operations leadership on a defined schedule. I own the systems, the definitions, and the reporting so your team can sell.
HubSpot implementation
Building or rebuilding your instance so it reflects how you actually sell. Objects, pipelines, lifecycle stages, routing, and automation, documented as it ships.
RevOps audit
A fixed scope diagnostic of your funnel, data model, and reporting. You get a written assessment of what's broken, what it's costing you, and the order to fix it in.
Reporting and attribution
Metrics you can defend in a board meeting. Cohort based conversion reporting, campaign attribution, and dashboards built so two people reading them reach the same conclusion.
Selected work
81 vs 360
SQLs reported for the same population
When two reports disagree, one of them is measuring the wrong thing
At Braustin, two funnel reports returned wildly different SQL counts for the same population. I traced it to mismatched counting logic, then rebuilt the metric as a monthly cohort.
23%
average lead to appointment conversion
The first outbound sales function in a 125 year old company
At Lennox, I pitched, built, and ran the company’s first outbound sales function: battle cards, cadence, and an SDR team sourced through a university co-op. Leadership scaled the team fourfold after the pilot.
6% to 27%
lead to opportunity in twelve months
Rebuilding lead scoring and funnel conversion at Bizness Apps
I rebuilt lead scoring, marketing automation, and funnel CRO across HubSpot and Salesforce, supporting growth to $7MM ARR over four years.
What clients and colleagues say
Elliot’s expertise in implementing HubSpot CRM was unparalleled, seamlessly integrating the platform into our operations and providing us with a clear, unified view of our customer interactions. He restructured our workflows, eliminating inefficiencies and creating a more streamlined, effective sales process.
Matt Dunn, President and Co-Founder, Dynamic Mechanical Contracting
Elliot is one of a kind. We had the pleasure of working with them for about a year at Bizness Apps and accomplished some major milestones through their help. They came in with fresh ideas that not only performed well but provided a strong return on investment for our company.
Andrew Gazdecki, Founder and CEO, Bizness Apps
Common questions
What does a fractional RevOps consultant actually do?
A fractional RevOps consultant owns the systems and definitions that connect marketing, sales, and customer data. Lead routing, lifecycle stages, pipeline architecture, and reporting, on a part time basis. The work is operational rather than advisory. You get someone building inside your CRM, not delivering a deck.
How much does a fractional RevOps engagement cost?
Mist Strategy bills at $110 per hour. Most engagements run 20 to 40 hours a month depending on scope, which puts a typical monthly retainer between $2,200 and $4,400. Fixed scope projects such as a RevOps audit or a HubSpot implementation are quoted up front against a defined deliverable.
Let's Chat
If your reports disagree, your leads sit, or your pipeline reviews aren't producing decisions, that's a solvable problem and usually a faster one than you'd expect. Send a short description of what's going on and I'll tell you what I'd look at first, whether or not we end up working together.
Prefer to talk? Book 30 minutes.